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Coffee spurs people to buy needless stuff, a study says. That could be a good thing.

June 30, 2022Business News, Research and Innovation

The former dean of the business college at the ºÚÁÏÍø³Ô¹Ï±¬ÁÏ will take office Aug. 1.

June 30, 2022Business News

Dr. Limayem will begin his presidency on August 1.

June 30, 2022Business News

A new study from researchers at the ºÚÁÏÍø³Ô¹Ï±¬ÁÏ offers entrepreneurs some savvy sales advice: when pitching to investors for funding, a high-octane product pitch with great enthusiasm is a double-edged sword.

June 30, 2022Business News, Entrepreneurship, Research and Innovation

From helping college students climb out of debt to empowering women in e-commerce, startups are part of the fintech accelerator that’s helping advance the reputation of St. Petersburg as a fintech hub.

June 30, 2022Business News

There’s something to be said for subtlety when it comes to pitching new investors.

June 29, 2022Business News, Entrepreneurship, Research and Innovation

A new study from ºÚÁÏÍø³Ô¹Ï±¬ÁÏsuggests that people who drink caffeinated coffee while they shop will spend 50% more than the people who don't.

June 29, 2022Business News, Research and Innovation

Bad news, coffee lovers. Turns out filling up on caffeine before your next shopping trip could make you spend… quite a latte.

June 29, 2022Business News, Research and Innovation

A new study offers entrepreneurs some savvy sales advice: When pitching to investors for funding, a high-octane product pitch with great enthusiasm can be a double-edged sword.

June 29, 2022Business News, Entrepreneurship, Research and Innovation

It turns out that drinking coffee will unlock Feedback’s wallet faster than rumours of a hot new crypto offering.

June 29, 2022Business News, Research and Innovation

image of students presenting

Pitching with passion? 'More enthusiastic' pitches could turn off investors, study finds

A new study from researchers at the ºÚÁÏÍø³Ô¹Ï±¬ÁÏ offers entrepreneurs some savvy sales advice: when pitching to investors for funding, a high-octane product pitch with great enthusiasm is a double-edged sword.

June 28, 2022Business News, Entrepreneurship, Research and Innovation

A new university study finds drinking caffeinated coffee leads shoppers to spend more and purchase more impulse items.

June 28, 2022Business News, Research and Innovation

About Business News

Welcome to ºÚÁÏÍø³Ô¹Ï±¬ÁÏMuma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.