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![image of students on laptops](/business/news/images/2022/07-25-cyber-programs.jpg)
Innovative cybersecurity programs poised for major expansion
Թϱoffers undergraduate cybersecurity degrees in the College of Engineering and the Muma College of Business.
July 25, 2022Business News, Research and Innovation
![image of students in a computer classroom](/business/news/images/2022/07-22-cybergrant-daniel-490x327.jpg)
Թϱreceives a state grant to overhaul the digital information technology course for secondary students
A ԹϱMuma College of Business faculty member with expertise in cybersecurity and information systems is spearheading the modernization of a digital information technology course taken by thousands of secondary students in Hillsborough and Pinellas counties.
July 22, 2022Business News
Does coffee make you more likely to purchase certain items? An international research team has conducted a study which could answer that very question.
July 21, 2022Business News, Research and Innovation
The study found that caffeinated coffee drinkers spent around 50% more money and purchased roughly 30% more products.
July 21, 2022Business News, Research and Innovation
Researchers found that those given caffeine in the range of 25 mg to 200 mg “spent significantly more money and bought a higher number of items.”
July 20, 2022Business News, Research and Innovation
Drinking a caffeinated beverage before shopping leads to more items purchased at the store and increased spending.
July 20, 2022Business News, Research and Innovation
Imagine yourself sitting in your office, knowing it’s time for your promotion. Knowing that you are one of two women on the leadership team. Knowing that they have already pitted you two against one another for the only open executive seat.
July 18, 2022Business News
![image of online reviews](/business/news/images/2022/07-13-conflicting-online-reviews-study-denny-yin-490x327.jpg)
Deciding now or later: How conflicting online reviews influence when consumers buy
A new study from researchers at the Թϱ examines how consumers react when faced with a collection of top online reviews that conflict with each other.
July 14, 2022Business News, Research and Innovation
“Tourism is the number one industry in Florida,” said Cihan Cobanoglu, dean of USF’s School of Hospitality and Tourism Management.
July 14, 2022Business News
A new study found at least a third of companies expanded work from home options as a substitute for pay raises over the last year as other companies worked to get their employees back in the office permanently.
July 13, 2022Business News, Research and Innovation
Five months into his latest role as director of the highly-anticipated Fintech Center at the Թϱ St. Petersburg, Michael D. Wiemer is still brimming with excitement.
July 13, 2022Business News
Many of us are spending increasingly more time on social media, and at the same time we have a lot of influencers out there pushing products and as a result, we are exposed to a lot of content on social media that's trying to drive purchases.
July 13, 2022Business News